💻 📸 🪴 🍳 🗒️ ✍️ 🎧 🪩 🗺️ 🏋️♀️ 💄
Hi, I'm Mafalda Inácio — or just Miná.
I'm a Creative Director and multidisciplinary designer with over a decade of experience building brands, products and digital experiences that people remember.
My work sits at the intersection of branding, product design, storytelling and art direction. I enjoy turning complex ideas into clear, meaningful experiences—whether that's shaping a festival identity, designing a SaaS platform or crafting campaigns that connect with people.
Throughout my career I've worked across startups, marketplaces, SaaS products and cultural brands, always looking beyond aesthetics to create systems that are scalable, intuitive and commercially effective.
Today, I combine strategic thinking, creative direction and emerging AI workflows to help brands move faster without losing what makes them human.
